logo
Fri 14 October 2022 | 11:25

PSG deny leading social media assaults on Kylian Mbappe

PSG strongly denies that they hired a group called "digital army" to hurt Mbappe's reputation on purpose.

Kylian Mbappe

may have asked to leave

PSG

as soon as January because his relationship with the people in charge at

Parc des Princes

has broken down. This is strange because he just signed a new contract with the Ligue 1 champions this summer.

The next twist in this story came when Mediapart published a report saying that PSG hired a company called Digital Big Brother to make hundreds of fake Twitter accounts to criticise and abuse Mbappe and other people to try to make the club look good. Mbappe's mother shared a post on Twitter that seemed to agree with this.

A club statement said, 

"PSG strongly deny Mediapart’s allegations. PSG is an international brand that works constantly with social media agencies around the world to promote and celebrate the achievements of the Club, its employees and its partners, like all companies. The Club has never contracted with an agency to harm anyone."

Now, however, Frederic Geldhof, former director of UReputation, a subsidiary of Digital Big Brother, has said that he worked directly with PSG to create an army of Twitter trolls. This contradicts what PSG said in its defence. "

Our role was to make noise on social networks and the internet following a strategy from [PSG]'s communication department," Geldhof told RTL. "The enemies were the rumours which could harm them. This is what was requested by the client. For PSG to say 'no, no, we don't know them', it's astonishing."

Geldhof wouldn't say if his campaign was aimed at Mbappe or not.


source: SportMob

Тагове:
#Kylian_Mbappe
#PSG


DISCLAIMER! Sportmob does not claim ownership of any of the pictures posted on this website. Again, we do not host pictures or videos ourselves. Our authors merely link to the rightful owner. Lastly, Sportmob have carefully considered and reviewed all of its content. Despite that, it is possible that some information might be out-dated or incomplete.