LD Sports becomes Inter’s official infotainment partner in Asia
According to FCInterNews, the Shanghai-based company provides sports marketing, content, and entertainment packages across East Asia and the contract will make the company feature heavily in marketing campaigns throughout the remainder of the season.
Starting with
Inter’s
Derby d’Italia clash against
Juventus
in Serie A on Sunday, LD Sports will enjoy increased visibility on advertising boards at the San Siro stadium.
“We are delighted to collaborate with FC Internazionale,”
LD Sports director of business development Kevin Tan declared.
“It’s an exciting new opportunity for us that will make a significant impact on our business in 2021 and also provide us with a platform to grow and engage with fans around the world, particularly in the Chinese market.
“We strongly believe that this partnership will be successful and profitable for both parties and we can’t wait to experience the remainder of the Serie A season alongside Inter.”
Although
LD Sports
had signed a 3-year shirt sponsorship deal with Premier League outfit
Southampton
worth £7.5 million per season, the deal was ripped up past summer due to growing tensions between the Chinese government and its British counterparts.
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