Tue 23 February 2021 | 14:30

Juventus history- All about the club

The old lady, black and white, zebra, and Italian girlfriend are just a few of so many nicknames that Juventus has acquired during its over 120 years of honorable history. Follow the article below as you are exposed to the history of one of the most acclaimed football teams in Italy and the world.

Born in Turin, Italy Juventus is one the greatest football teams of all time.

Juventus history

is full of glorious moments and ups and downs.


has experienced lots of tragedies during its 120 years lifetime. Among them are the sorrowful loss of its former president, Edward Agnelli, in a plane crash in 1935, the Heysel stadium disaster in 1985, the scandal of Calciopoli, and so on and so forth.

But like a phoenix, it arose from the ashes and revived to show the world that Juventus has never intended to withdraw and returned even more vigorous than before. Juventus has proved that it deserves the title of the best Italian football team. In Juventus history, countless achievements can be detected. Among them are 69 official titles on the national and international stages, 57 domestic trophies,34 Scudetto wins which refer to

championship league


All you need to know about Juventus history

Here is when the story begins. Several pupils of Massimo D’Azeglio high school who all possessed a shared passion for football gathered around on a bench in Corso Re Umberto street in early 1897 in Turin, Italy. They were highly determined to give birth to a football club. They were motivated enough to implement their decision and they did. Among them were the brothers Eugenio and Enrico Canfari.

Finally, the team was formed and the first step was to find proper accommodation for the team. Soon the brothers found a suitable building and they settled.

Another challenge was finding a suitable name for the club. Since the club was composed of enthusiastic adolescents and the oldest one was only 17 years old the final decision was to name it after a Latin root word iuventūs meaning youths and they officially created the greatest Italian football team.

According to

Juventus history

, the club made its debut and joined the Italian Football Championship in 1900. Juventus first won the league championship in 1905. By this time the club’s color had changed from black and pink to black and white stripes.

Juventus failed to keep pace with the new football superpowers of the time and their success was shadowed over Milani teams and couldn’t repeat their initial championship for over two decades.

The tables turned when the Agnelli family came into sight in 1923 and took over the club. Edward  Agnelli gained the authority and was elected as the new president of the club and built a new stadium which heavily contributed to the upcoming achievements of the team and his election was followed by the club’s second championship (scudetto)in 1925-26 season.

By 1930 Juventus had established itself as Italy's most dominant football team. From 1930 to 1935 the club accomplished 5 more scudetto's which was an astonishing record for the time and later was broken once again by Juventus. The players of the team emerged incredibly and did a surreal job. Felice Borel, the team’s attacker, scored 28 goals in 29 matches at the time.

 Juventus players built up the skeleton of the

Italian national team

in 1934 and 1938 World Cups which led to Italy’s championship in the 1934 World Cup.

The tragic death of Juventus president, Edward Agnelli, in a plane crash in 1935 deeply affected the club’s success. Juventus were incapable of recapturing their accomplishments for over a decade until Gianni Agnelli gained power in 1947 to revive the team. But it didn’t take long until he decided to leave Juventus and finally withdrew in 1954. Two years later Umberto Agnelli joined the club and resigned in 1962.

1957-1958 was the golden season saw for Juventus in which the old lady became the first Italian side to win ten league titles .consequently Juventus was awarded its first golden star.

1930s achievements were repeated once again in the 1960s in which they accomplished three championships in Serie A and three more championships in the Italian national cup.

At this time Juventus players gained a reputation and flourished in the public eye. Among them there are John Hansen, Carlo Parola, John Charles, and Enrique Omar Sivori.

On 28 May 1985, a catastrophic incident occurred which affected the club’s success once again and marked in

Juventus history

. In the European cup final, Juventus played against Liverpool in Heysel stadium in Belgium. A confrontation among some fans resulted in the death of 39 people, mostly Italian, and the injury of 600 spectators. Michel Platini scored from a penalty and Juventus achieved their first European cup win, however, the sweetness of the victory was bittered by the loss of many fans.

After the 2006-2005 season in which another championship was achieved, there were rumors around about the collusion between Juventus heads and the referees which is mostly referred to as the scandal of Calciopoli. Therefore Juventus was stripped of its two last titles in Serie A and hence was banished to Serie B.

By winning in 2006-2007 champions it was proved that Juventus is the best Italian team even without the support of referees.

Eventually, Juventus made its way back to Serie A and in 2010 and experienced three successive championships in Serie A.

Juventus champions league history

Juventus is considered to be one of the most acclaimed clubs in Europe and the second most successful Italian team in European competitions.1940s was a decade in Juventus champions league history to remember. From 1931 to 1935 they won the scudetto every year and proudly remained the champion for five sequential years.

The early ages of Juventus emergence coincided with the second world war which indeed affected its success. Gianni Agnelli's appointment as the new chairman and also the presence of amazing players at the time did the team a great favor.

In 1960s Juventus managed to append three more scudetto titles to the list of its honors.

Shortly after Marcelo Lippi began guiding the team in 1994 Juventus achieved three more scudetto's. Also, the team won the champions league for the second time in 1996.


Fabio Capello

joined the club Juventus gained two more scudettos. But in 2006 the Calciopoli scandal was unveiled which indicated relationships between the managers of Juventus and the referee's organization. The scandal is definitely an indelible stain in

Juventus champions league history


Juventus kit history

Juventus is mostly recognized by its black and white striped shirts. Several patterns can be found in

Juventus kit history

. Their very first kit was pink with a black tie. Later it was replaced with black and pink stripes. The pattern did not favor the managers and finally was replaced once again with black and white stripes. 

The newly presented pattern appealed to the fans even more after the memorable scudetto win in 1905.

In recent seasons Juventus players have used pink second shirts as a respect to the former customs in Juventus jersey history and to look up to the founders of their team.

Juventus logo history

from 1897 to 1905 Juventus didn’t own a logo. The very first logo in

Juventus badge history

was presented in 1905 and till now Juventus logo has encountered a couple of major redesigns

The first logo was a decorous oval with vertical black and white strips which associate with a zebra and in the center of the oval a bull and a crown can be observed. The logo is decorated with a curved ribbon written: “Non coronabitur nisi qui legitime certaverit” which means “He does not receive the crown, he who does not play by the rules.”.

Juventus logo underwent a redesign in 1921 which resulted in a simpler and less elegant pattern. This time a more colorful pattern was introduced with gold and blue colors which made the new logo more eye-catching.

1929 was the year for the zebra to come into sight and let out the bull. The logo became black and white again. But the design didn’t last long and was replaced 2 years later.

Poor zebra was not welcomed and soon left when the bull returned in 1931. The crown was enlarged and also Juventus's title was written in a different font on a blue banner and the oval was surrounded by a gold stripe.

1977 logo was an evolution that did not resemble any of the previous designs. A white rectangle and a blurred standing horse in the middle and a white star on the top left.

The standing horse was the only element that survived from 1982 redesign. Juventus was written in capital letters in a curve above the horse and the rest of the visual identities were removed.

In 1989 the logo returned to its traditional style in the early years of

Juventus logo history

. Black and white striped oval enclosed by a gold frame and two gold stars above. Although the design was not an initiative it lasted for 15 years.

In 2017 Juventus presented its first modern logo which was a more elegant version of the previous one. The whole pattern is black and white and the iconic bull and crown are observed and the only unfamiliar part is a brown arch beneath Juventus which is written delicately in capital letters.

2017 redesign was revolutionary. The stereotypical and notion of a striped oval with a bull and the famous crest on top was replaced with a delicately designed pattern which embraced every JUvictory for Juventus and “J” for Juventus. By the clever newly designed logo not only the badge went through an advancement but also included the distinctive zebra which was quite impalpable but also visible in Juventus badge history.

Juventus honors history 

Next on our article of Juventus history, we'd like to talk about the club's honors through these years. Juventus without any doubt is one of the most honored teams among European and Italian football clubs and also the most decorated Italian team. Here only a few of its accomplishments can be mentioned from

Juventus honors history

. Among them are 36 Serie A championships. Also its the only Italian team to have won Serie A 9 successive times which is an extraordinary record.

Juventus has achieved 11 European and international cups and an overall number of 70 trophies.

Juventus is pronounced as the second most successful team in the 20th century by the International Federation of Football History & Statistics.

Talking about

Juventus trophies history

we can refer to countless awards. A total number of 38 scudettos, 2 European champion clubs cup and also 13

Coppa Italia

. Furthermore, 2 international cups can be mentioned in Juventus trophies history.

Juventus mascots history

The idea of using a mascot has a long history. The word mascot comes from the French term ’mascotte’ and was developed by a French composer. A football mascot is an animal or a monster wearing cute surreal costumes which is associated with a football team to bring joy and excitement to the games and also for entertaining kids. They give high five to the players and also the spectators to create a cheerful and friendly atmosphere and to motivate fans to encourage and cheer them up. By dancing or throwing shirts in the crowd and by any other means they keep the fans entertained. The characters are usually derived from the history of the club.

For Juventus, a well-suited character that would rush into your mind in a split of a second is a zebra which is not a surprise after glancing over

Juventus jersey history

. Jay the zebra is an iconic symbol in

Juventus mascots history


Juventus stadium

Juventus stadium

was inaugurated in 2011 in Turin, Italy. The opening of the stadium coincided with its very first game which was a friendly match against Notts count on 8 September 2011. There days later a competitive match took place in the stadium against Parma.

Juventus stadium seems to be a fortunate place for the club in which they lost only 3 matches among their first 100 Italian top-flight league matches.

Juventus rivalries history

Time to talk about the club's rivalries on our article about Juventus history. Ready? Let's dig in then.

Juventus vs Manchester united

Manchester United

is one of the most serious rivals of Juventus. Both of them are among the most acclaimed teams in football history with countless honors in Serie A. “The old lady” and “the red devils” played against each other 12 times in football history. The results were so tight. 5 wins for each team and two draws which prove how great both teams performed throughout the rivalries and that neither of them is superior to the other.

Juventus vs A.C.Milan

Matches between

AC Milan

and Juventus are without exception highlights of

Juventus rivalries history

. They are the two most titled Italian teams. The rivalries between them are mostly remembered as champions of Serie A in which they fight ambitiously to possess the title. The overall results were quite close too. 4 wins for Milan out of a total number of 9 matches and one draw.

Juventus managers history

since the foundation of Juventus, many coaches have joined the team. There are great names in

Juventus coaches history

who all served the team as best as they could. Here only a few of them can be discussed.

The Canfari brothers

Eugenio Canfari was one of the founders and the first-ever chairman of Juventus in 1897. A year later his older brother Enrico gained authority and remained the president until 1902. Both Enrico and Eugenio were allies of the 13-member high school group that created the Juventus club. Despite his brother, Eugenio never experienced playing in the Italian football championship.

The Agnelli family

In 1923 the Agnelli family took over and made up the majority of the owners. Their entrance into the football arena aided Juventus to become a more structured football team and they ran the club for several years. In

Juventus managers history

several members of the Agnellis can be detected who inherited management of the club from their ancestors who left a legacy that was bred over the long-time association of the Agnelli family and Juventus.

Giampiero Boniperti

Boniperti was Juventus's former forward who played between 1946 and 1961. He is considered as one of Italy's and Juventus's greatest ever players. At the end of his career as a football player, he was called up to play for the Italian national team.

Eventually, in 1971, he bid the football world a farewell but that wasn’t the end of the story. Boniperti shortly after became the executive of Juventus. He sustained his success and proudly remained as Juventus chairman for nearly two decades. His 20 years of leadership are assumed to be Juventus's glory age.

Giovanni Trapattoni

Trapattoni is one of the most acclaimed football coaches and football managers in football history. By achieving 7 Serie A titles he is considered to be the most successful club coach in these tournaments. As a player, he spent most of his career playing for A.C.Milan.

Not only he was highly regarded as a great player but also he is one of the most successful managers of all time. He is famous for his strong and ordered style of management.

Marcello Lippi


Marcello Romeo Lippi

is an Italian former coach and manager who has the experience of coaching Juventus, Inter Milan, and the Italy national football team.

He was comprised in the list of 50 top managers of all time by The Times.

He was appointed as Juventus coach in 1994. Between 1994 and 1999 the team performed amazing being led by Lippi. Among them are three Italian league championships, a European champions league win can be referred to. Also, the team managed to reach the champions league finale twice but didn’t manage to win.

Antonio Conte

Antonio Conte is an Italian football coach and a former halfback player. He began his coaching career in 2006 and took charge of Juventus as a head coach in 2011. His 3-5-2 formation lead to 3 successive seasons of Serie A titles. In July 2015 he resigned as the manager of Juventus.a

Massimiliano Allegri

Massimiliano Allegri

is a former Italian football player who started his coaching career in 2003. In 2014 it was officially announced that he is the new head coach of Juventus. After joining Juventus the club reached its fourth Serie A title under his leadership. Juventus's style of playing changed and became more patient and less aggressive. Allegri left Juventus left in 2019 and his withdrawal came as a surprise since Juventus managed to win in over 70 percent of its tournaments under his leadership which is a record.

Do you know any other facts about Juventus history? If yes, let us know more in the comment section below.

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