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AC Milan and BMW announce a new multi-year partnership

Wed 31 March 2021 | 12:29

AC Milan have confirmed a new multi-year partnership with the German multinational corporation as their new Automotive Partner and Premium Partner.

AC Milan and BMW are delighted to announce a new multi-year partnership, which will see the Italian branch of the German premium automobile manufacturer become the Rossoneri's new Automotive Partner and Premium Partner,

” Milan’s official statement reads.

“The two global brands, excellences in their respective fields, join hands to design a future together in the name of innovation, sustainability and style, with a focus on new generations. A vision shared by both AC Milan and BMW, which combines the ability of the two brands to create an emotional bond with their fans and customers, through the fusion of the Club's values, on and off the pitch, and BMW's distinctiveness and holistic model. Two brands with a future-oriented pioneering approach, which over the years have been able to generate inovative ideas and solutions for the future, in their respective fields.

“This is a key partnership for BMW, which will see the Italian branch of the premium automobile manufacturer headquartered in Munich work closely with AC Milan on a number of exclusive events and initiatives to connect and excite all sports fans as well as car, innovation and glamour enthusiasts across the globe.

“As a Premium Partner of AC Milan, BMW will be fully integrated across the AC Milan business, providing product showcasing, exposure on the Clubs digital and physical assets as well as opportunities to develop compelling branded content.

“The new partnership will also provide AC Milan with access to BMW's technology and innovative mobility solutions, which will also be made available to players and staff of the Men's First Team.”

"Welcoming an internationally recognised brand and excellence in the automotive industry such as BMW to our family of Premium Partners gives us great pride. BMW, much like AC Milan, is a synonym for excellence, style and innovation, so we are truly delighted to embark on this journey and head toward a progressive and sustainable future together, for the benefit of all,” said Milan President Paolo Scaroni.

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