Denmark unveil Hummel kit in protest against Qatar World Cup
Kit manufacturer Hummel has unveiled a monochrome kit for the World Cup in protest against Qatar and its human rights record.
Kit manufacturer Hummel has taken a stand against Qatar hosting the 2022 World Cup with their design for the shirts Denmark will wear at the tournament.
Hummel said:
"With the Danish national team's new jerseys, we wanted to send a dual message. They are not only inspired by Euro 92, paying tribute to Denmark's greatest football success, but also a protest against Qatar and its human rights record.
"That's why we've toned down all the details for Denmark's new World Cup jerseys, including our logo and iconic chevrons. We don't wish to be visible during a tournament that has cost thousands of people their lives.
"We support the Danish national team all the way, but that isn't the same as supporting Qatar as a host nation.
"We believe that sport should bring people together. And when it doesn't, we want to make a statement.”
The Danish Football Association last November promised they will wear clothing with critical messages at the World Cup in Qatar. They also joined a campaign for captains to wear heart-shaped, multi-colored One Love armbands in Qatar. The World Cup is scheduled to take place in Qatar from 20 November to 18 December 2022.
The Qatar World Cup organizers have responded to Denmark and Hummel's decision with a lengthy statement.
A Supreme Committee statement said:
"Since winning the right to host the FIFA World Cup, the SC has worked diligently alongside the Qatari government to ensure that the tournament delivers a lasting social legacy.
"Our commitment to this legacy has contributed to significant reforms to the labour system enacting laws protecting the rights of workers and ensuring improved living conditions for them.
"Through our collaboration with the UEFA Working Group and various other platforms led by FIFA and other independent groups, we have engaged in robust and transparent dialogue with the DBU. This dialogue resulted in a better understanding of the progress made, the challenges faced, and the legacy we will deliver beyond 2022.
"For that reason, we dispute Hummel's claim that this tournament has cost thousands of people their lives. Furthermore, we whole-heartedly reject the trivialising our genuine commitment to protect the health and safety of the 30,000 workers who built FIFA World Cup™️ stadiums and other tournament projects. That same commitment now extends to 150,000 workers across various tournament services and 40,000 workers in the hospitality sector.
"The onus should always be on countries to do more to protect the rights of peoples all over the world, including in Denmark. The SC's work is recognised by numerous entities within the international human rights community as a model that has accelerated progress and improved lives. Qatar's reforms are acknowledged by the ILO and ITUC as a benchmark in the region. Like every country, progress on these issues is a journey without a finish line, and Qatar is committed to that journey.
"We urge the DBU to accurately convey the outcome of their extensive communication and work with the SC, and to ensure that this is accurately communicated to their partners at Hummel."
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