CAF makes Umbro and TikTok deals for AFCON

Thu 06 January 2022 | 15:29

The Confederation of African Football has agreed to a multi-year deal with Umbro.

The Confederation of African Football (CAF) has agreed to a multi-year deal with sports equipment manufacturing company, Umbro, for the 2021 Africa Cup of Nations; a deal based on which Umbro provides kits for referees, volunteers, and associated personnel. The company also provides official match ball ‘Toghu’.

Reflecting on the deal, CAF general secretary Veron Mosengo-Omba said:

“Umbro has been an intrinsic part of African football for a long period, and we are pleased to finally formalize this relationship and ensure that we take this to another level,”

He added:

“This CAF, ably led by President Patrice Motsepe, is building a strong rapport with the commercial world and Umbro’s partnership further demonstrates this. With ‘Toghu’ now an official match ball, we hope that this ball can create many lasting memories after the final whistle of the TotalEnergies Africa Cup of Nations.”

CAF has also made a one-year content deal with TikTok, where TikTok supports TotalEnergies Africa Cup of Nations, TotalEnergies CAF Champions League 2022 and the TotalEnergies CAF Women’s Africa Cup of Nations 2022.

The Africa Cup of Nations (AFCON) is set to kick off on January 9 where hosts, Cameroon play against Burkina Faso.

source: SportMob

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