EA Sports to rename FIFA franchise for marketing reasons

Thu 07 October 2021 | 11:50

FIFA has special plans for the next few years and these plans will enter the implementation phase soon.

EA Sports has claimed that it intends to rename FIFA franchise in line with its brilliant plans for the future of the video game.

FIFA, which has made its name in the Guinness Book of World Records as the best-selling sports video game, has been on the market since 1993. FIFA 22 has just hit stores and has sold millions very quickly, but it looks like the franchise owners are planning a major overhaul of the game.

In a statement on the official website of EA Sports, Cam Weber, group general manager of EA Sports said:

“We’re here to create the best experiences for football fans everywhere. To do that, we start by listening to our players.

“We hear consistently that what matters most is growing the global community, creating innovative football experiences across new platforms, a commitment to every level of the sport including grassroots, and accelerating the elevation of the women’s game. As a result, we have a clear vision for the future of football.

“Through years of building our global franchise, we also know that authenticity is essential to the experience. That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world.

“We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others.

“The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivalled authenticity in our EA SPORTS football games, now and for many years to come.

“As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.

“The future of football is very big and very bright. Our priority is to ensure we have every opportunity to continue delivering the world’s greatest interactive football experiences. Thank you again for your support and feedback on this year’s game. We look forward to creating the future of football with you.”

The FIFA franchise was released under the name FIFA Soccer until 1997, but from that year onwards, it chose the name FIFA and has been the most successful sport video game to date.



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