The Relevance of Physicians in the Sports Broadcasting Industry

Wed 06 October 2021 | 9:04

Sports events are not only watched by enthusiasts, fans and athletes, but also by medical professionals all over the world.

There’s actually a market just for those kinds of professionals, who comment on concerns over injuries and possible faults that caused them, while also giving free advice on the best products to use for your well-being. So just how influential and relevant are those physicians in today’s world of sports and media?

What Is Sports Broadcasting?

Sports broadcasting is basically a live coverage of the events happening on the field, narrated and commented on by sports commentators. Since the advancement of mass media, sports broadcasting is pretty much the norm everywhere, and has more or less established itself as one of the most important aspects of a sports event, aside from the sport itself. Nowadays, the premise still stands strong, but the media completely changed! Now anyone can broadcast and comment on these events, even medical professionals and doctors! 

Importance of Physicians in Sports

When you think about sports, you might not even pay attention to the healthcare team behind the athletes. They’re not the stars after all. But behind every great athlete is a great team of medical professionals that uses different

kinds of physical therapy

to help athletes perform in the best way possible. Physicians aren’t there just to help when an athlete gets hurt; they have a huge role in preventing all injuries from happening in the first place. 

A great physician knows which methods of physical therapy they need to use before and after the athlete performs, to make sure they stay in the best shape possible. This is why a physician is considered the backbone of a sports team, even if they’re overlooked by the fans and media.

Where Two Worlds Meet

Nowadays, there is a rising wave of medical professionals who report on current events, injuries that happen to the biggest athletes in the world, and all the possible things that can happen on the field. This phenomenon certainly isn’t surprising - sports broadcasting has been around for a long time, and now with the rise of the internet and social media, a lot of professionals from the medical field can chime in and share their opinions with the world! 

How Social Media Changed the Game

One of the main reasons why physicians have become so popular, especially in the sports broadcasting domain, is the fact that

social media is available

to everyone. A lot of professional doctors and medical workers have become extremely famous and influential in the process from just offering their medical opinion on social media . 

Completely random people have got their start out of nowhere and built their brands solely on their knowledge. Dr. Mike got his start when his friends would come to him with sports-related injuries and ask for help. He is now one of the most influential doctors in the world, with nearly four million followers and earning $12,000 per sponsored post,

as reported by Compare the Market

. There’s also Dr. Sandra Lee, famously known as ‘Dr. Pimple Popper’, with a whopping seven million followers on her YouTube channel where she displays her knowledge.

The Media, Marketing, and Sport Have Always Been Connected

The media and sport worlds have always been connected, since broadcasting goes back a long time. Now that we don’t have to physically go to a game and see athletes live, we can watch them from the comfort of our homes - this means all the medical knowledge out there is also at our disposal. 

Through these medical workers-turned-influencers, you can take a sneak peek into the serious lives of athletes, how they get hurt, how they heal, and what are the possible consequences for the body. This is also a fun way to learn about your own body and how to better yourself, so we can all get something out of this! 

The medical-influence world also opens doors for product placements and sponsored posts by medical workers, who are spreading the good word to people interested in them. People are more likely to trust a product if it’s tested by a doctor.

Physical activity is extremely important, but it’s also important to do it safely. That’s why these influencer doctors are valuable and should have such a wide reach. By talking about relevant and interesting topics like sports events, they can actually teach people helpful information, give free advice, and be entertained while doing so.

source: SportMob

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