The New York football club Rochester Rhinos, part-owned by Jamie Vardy, has been rebranded upon their return to professional football in the US after almost four years.
and fellow co-owners
have unveiled a new look for the club, which will now be known as
Rochester New York FC
A new club motto designed to match Vardy's rise from non-league football to Premier League champion: "
" will also be used on all the club's marketing and merchandise.
"That slogan is what we are all about,
Vardy has told American media.
"I've been written off so many times in my career - nearly as many as the Rochester Rhinos.
"We believe we can win trophies again and prove people wrong. This is what inspires me on and off the pitch. We will never forget the legacy of the Rhinos and the great things the team did, but now it's time to build on that and look forward as Rochester New York FC."
Rochester New York FC intends to start playing matches in 2022 and is in negotiations with multiple US leagues, including the new MLS division known as MLS LDL (Lower Division League).
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