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Inter confirm new shirt sponsor replacing Pirelli after 26 years

Wed 21 July 2021 | 16:57

Inter have officially announced blockchain company Socios.com as their main shirt sponsor for the upcoming season.

Socios.com

replace Italian company

Pirelli

after the tyre manufacturer’s deal with the Nerazzurri ran out this summer.

Pirelli will no longer be the club's shirt sponsor, after an incredible 26 years on the front of the kit.

On Wednesday, the first images of the new kit with the recently announced sponsor Socios.com were uploaded on the club’s official website, and the general view is that the new logo spoils the great shirt.

With Pirelli on their shirts, Inter won six league titles, four Coppa Italias, the UEFA Cup, Champions League, and FIFA World Club Cup.

The new sponsor which promotes “fan tokens” as a means of engagement with football clubs has agreed a deal with the Nerazzurri worth around €20 million per season.

"We are very proud to announce this partnership today, an agreement that links us with a leading brand in its industry,"

Inter's corporate CEO

Alessandro Antonello

commented

.

"This deal confirms the growth and the appeal of the Inter brand, despite all the challenges the Club is facing during the pandemic period.

"This jersey is of particular importance to us, since it is the first one with the Scudetto on our chest after so many years of waiting: this is a new milestone in our journey, and we are happy to celebrate it together with Socios.com and all our fans."


source: SportMob