Roman Abramovich will launch a program in Israel that brings together Jewish and Arab children in football coaching sessions.
Chelsea chairman Bruce Buck praised the club's latest crackdown on anti-Semitism, racism and discrimination - and insisted that three and a half years of club activity had changed their attitude forever.
Fighting discrimination and anti-Semitism is in our DNA now,"
"And we don't see any end in sight for stopping these programmes, we're just going to keep going on and on, and hopefully we'll keep making a difference.
"We've seen just this week what happened post the England game and that is unacceptable.
"And football clubs are in a special position to be able to do things about it through the power of football, and we and other clubs will do that and want to do that.
"Our No To Hate and Say No To Anti-Semitism campaigns are worldwide programmes.
"From our perspective and from the perspective of the people that work directly on these programmes, hopefully we leave an imprint everywhere we go."
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