Tottenham president Daniel Levy has blamed the club's loss of attention on "what's truly in our DNA" on the new stadium and the coronavirus outbreak, promising a new head coach based on "attacking and exciting" football.
In a letter to Spurs fans at the end of the season, Levy admitted that the new effort had fallen short of goals but vowed to be "ambitious" in the coming future.
In December, Tottenham was briefly top of thePremier League
table under former head coach Jose Mourinho but dropped out of theChampions League
qualifying places after Mourinho was fired just days before their League Cup final loss by Manchester City last month.
"This season, for many reasons, we have not met our raised expectations on the pitch," Levy said.
"Everyone had high hopes with the squad we had assembled. Unfortunately, despite sitting top of the Premier League in December, we have not been able to sustain this position.
"We reached the Carabao Cup Final, however we had a disappointing exit from the Europa League and now find ourselves fighting to qualify for Europe, having competed in European competition for 14 of the last 15 seasons.
"We are absolutely clear that central to our ambitions is a successful football team - it is what we all crave. We have come close over the last seven seasons and everyone's focus is on a return to regular Champions League participation and competing for honours."
On the search for a new head manager, the 59-year-old chairman added:
"We are acutely aware of the need to select someone whose values reflect those of our great club and return to playing football with the style for which we are known - free-flowing, attacking and entertaining - whilst continuing to embrace our desire to see young players flourish from our Academy alongside experienced talent."
In addition, Levy has announced the formation of a Club Advisory Panel to have
"wide, authentic representation and assure our fans are at the center of club decisions
Following the club's failure in the
European Super League
, the Tottenham Hotspur Supporters' Trust has been at odds with the club, with a public back-and-forth taking place in recent weeks.
"I have said it many times and I will say it again - everything we do is in the long-term interests of the club," Levy said. "I have always been and will continue to be ambitious for our club and its fans.
"As a club we have been so focused on delivering the stadium and dealing with the impact of the pandemic, that I feel we lost sight of some key priorities and what's truly in our DNA.
"Our work in the community and with the NHS is an example of when we get it right, but we don't get everything right. It has never been because we don't care about or respect you, our fans - nothing could be further from the truth."