Fleur Robinson leaves Burton to be the new CEO of aspiring Wrexham

Fri 12 March 2021 | 14:59

Fleur Robinson is to leave her part as business chief at Burton to turn into Wrexham's new CEO.

Robinson will begin her new position with the Welsh club on June 1 and work under Hollywood stars Ryan Reynolds and Rob McElhenney, who finished their takeover of the Vanarama

National League

side a month ago. 

"I'm delighted to accept this fantastic position and I'm excited about joining one of the oldest professional football clubs in the world, which has both a proud history and a positive future," Robinson told the club's official website.

"There are not many jobs that would have pulled me away from Burton, a club I have helped develop from the second tier of non-league to two seasons in the Championship, but the prospect of joining Wrexham at the start of what I believe is about to be an incredible new era for the club was too exciting to pass up."

Wrexham co-owner



"Fleur will be a great leader for Wrexham. Her commitment to placing the club at the centre of the community and experience in doing so was exceptionally attractive when you consider the importance we place on that area in our mission statement."



"Fleur's enthusiasm just shone through and having successfully navigated the journey to the EFL from the National League, she was able to offer us something different but exceptionally relevant."

Burton has been Robinson's home throughout the previous twenty years. She was a critical figure in their excursion from non-league as far as possible up to the

Sky Bet Championship

before they were consigned to

League One

in 2018. 

The Brewers CEO Ben Robinson said:

"Fleur has played a massive part in the development of this football club and can take pride in all we have achieved both on and off the pitch.

"It will be hard to replace the contribution she makes to the day-to-day activities at the Pirelli Stadium, but this is such a great opportunity that we wouldn't want to stand in her way, and we are excited to see what she can achieve at Wrexham.

"I want to thank Fleur for all she has done for Burton and we wish her every success in her future football career."

Fleur Robinson is the little girl of Albion executive Ben Robinson and will end her long relationship with the Pirelli Stadium toward the finish of the term.




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