Former United star believes Man Utd cannot only rely on their name to sign good players.
believes the club is not an interesting option for superb players, as the Red devils have been on a trophyless run for so long.
In recent months, there have been rumors regarding Man Utd’s interest inBorussia Dortmund
. However, Cole believes in current situation, such transfer is unlikely.
He told theDaily Mirror
"To get these guys to come, Haaland for instance, you’ve got to entice them with something.
"You’ve got to entice them with the possibility of winning silverware or being a year away from it. These guys are going to have other options, possibly Manchester City, Liverpool, Chelsea, Real Madrid, maybe Barcelona.
"If you’re playing and have the option of all these clubs, where would United really figure at this moment in time? Even though I love United, I don’t think the club now can ride on its name alone, especially when you’re trying to bring these players in.
"It’s not like when I signed for United. We have to be brutally honest, back then everybody wanted to go there. We’re talking 2021 now. Does everyone want to go to United now?
"I’m not quite sure everyone wants to now."