Top facts about Juventus Stadium, the home of Bianconeri

Mon 17 January 2022 | 20:29

Juventus Stadium, currently known as Allianz Stadium, replaced Juventus’ old Stadio Delle Alpi, which had only been the home of the team since 1990. Since 2011, Juventus Stadium is the home stadium of the club. Let’s take a look at top facts about Juventus Stadium or Allianz Stadium of Turin.

As early as 2003,


started making plans to build a new stadium, and after they had bought Delle Alpi from the city of Turin, they moved to Stadio Olimpico di Torino in expectation of coming back to a new home within a few years.

Destruction of Delle Alpi took place in 2008 and soon building the new stadium began. Juventus Stadium publicly opened on 8 September 2011 with a game between Juventus and Notts County (1-1).

Notts County had been selected due to the historic ties the teams have had since 1903 when Englishman and Juventus footballer John Savage arranged for Juventus to wear the black-and-white kit that Notts County usually play in.

In 2017, the club announced a 6-year naming rights sponsorship deal with insurer Allianz resulting in the new name Allianz Stadium of Turin.

Top facts about Juventus Stadium, the home of Bianconeri

Juventus Stadium, recognised for sponsorship reasons as the Allianz Stadium since July 2017, occasionally simply known in Italy as the Stadium, is an all-seater football stadium in the Vallette area of Turin, Italy, and the home of Juventus Football Club.

The stadium was constructed on the site of its previous ground, the Stadio delle Alpi in the latter 2000, and is the first club-owned football modern venue in the country as well as one of the only four stadiums qualified with the UEFA Category 4, which have the maximum technical level in the confederation's Stadium Infrastructure Regulations, alongside the Stadio Giuseppe Meazza of Milan, the Stadio Olimpico di Roma and the Stadio Olimpico Grande Torino. 

It was opened in the beginning of the 2011–12 season and, with 41,507 attendees, it is the sixth largest football stadium in Italy by seating capacity, as well the first in the region of Piedmont.

One of the top facts about Juventus Stadium is that Juventus played the first game in the stadium on 8 September 2011 against the world's first professional football club Notts County, in a friendly match which ended 1–1. Luca Toni netted the first goal.

The first competitive game was held against 


 three days later, and 

Stephan Lichtsteiner

 scored the stadium's first competitive goal in the 16th minute. Juventus only lost three of their first 100 league game at the Juventus Stadium.

Juventus Stadium hosted the 2014 UEFA Europa League Final and the 2021 UEFA Nations League Finals. Moreover, it will host the 2022 UEFA Women's Champions League Final. 

In its area there are some other buildings related with Juventus such as the J-Museum, the J-Medical and a concept store, as well as a shopping centre.

Juventus Stadium quick information

  • Address:

     Corso Gaetano Scirea, 50, 10151 Torino TO, Italy

  • Phone number:

     +39 011 453 0486

  • Capacity:


  • Construction expense:

     155 million Euros

  • Architects:

     Gino Zavanella, Hernando Suarez

  • Opening date:

    8 September, 2011

  • Teams:

     Juventus F.C., Italy national football team

  • Owner:

     Juventus F.C.

Juventus Stadium construction

Juventus' former permanent home stadium, the Stadio delle Alpi, was completed in 1990 to host matches for the FIFA 1990 World Cup. The team's move from their former ancestral home, the Stadio Comunale, to the Stadio Delle Alpi was controversial.

The Stadio delle Alpi was built at a great expense and was quite less accessible, and had poor views because of the athletics track. In spite of the fact that Juventus is the best-supported team in Italy (with the highest television subscribers and away section attendances), attendance at the Stadio delle Alpi was miserable. Usual attendance was only a third of the stadium's 67,000 capacity. 

Juventus fans had never been happy with Stadio Delle Alpi though, with most criticisms concerning the distance between stands and the pitch, poor sightlines and lack of atmosphere.

Juventus bought the stadium from the local council in 2002, a choice which was welcomed by fans. Antonio Giraudo, CEO of the club from 1994 to 2006, dedicated the project to the architect Gino Zavanella; the original project already included features that would be characteristic of the final version, such as nearly halving the huge capacity of the Delle Alpi and the removal of the athletics track.

Juventus moved out of the unpopular Stadio delle Alpi in 2006 and began plans to build a more friendly and impressive venue. During that period, they played their games at the newly renovated Stadio Olimpico, which was not popular due to its low capacity. In November 2008, the club unveiled plans for a new 41,000-seater stadium on the site of the Stadio delle Alpi. The new stadium, built at a cost of 155 million euros, features modern executive boxes, among other new developments. The completion of Juventus Stadium made Juventus the only Serie A club to build and own their stadium at the time. Then-club chairman Giovanni Cobolli Gigli described the stadium as "a source of great pride".

The funding of the plan was backed by the advanced payment from Sportfive for 35 million euros, a loan of 50 million euros (later increased to 60 million euros) from Istituto per il Credito Sportivo, and a land sales to Nordiconad for 20.25 million euros.

Juventus Stadium development

Ecological compatibility

The building project intended to ensure a low environmental effect of the work of the construction site via the use of advanced environmentally sustainable technologies.

This stadium is built to reduce energy consumption from non-renewable energy sources by decreasing waste and improving the resources accessible. This stadium can produce the power it needs using solar energy captured through photovoltaic panels.

It produces warm water which heats rooms, changing rooms, kitchens and the football field through a network of district heating, heats hot water for the dressing rooms and kitchens of restaurants using solar thermal systems.

These alternative energy sources are targeted at helping the stadium meet the criteria dictated by the Kyoto protocol by generating multiple results, including, Reductions of greenhouse gases, No air pollution, No risk of fire, Integration with district heating, Containment of waste, Intensive exploitation of solar energy through solar tracker tools, No production of chemical or acoustic emissions, Reuse of rainwater, Reduction of at least 50 per cent of water needed for irrigation of the field.

All the concrete from the old Stadio delle Alpi destruction have been separated and reused for the new construction; other materials left have been divided into types, to be recycled, resold or reused through the new stadium's building.

The reinforced concrete used for the steps has been crushed down and reused as a supporting layer of the soil, with almost 40,000 cubic metres of concrete put towards the building of the new stadium's foundations.

About 6,000 tons of steel, aluminium and copper were recovered, the re-use of which provided savings of more than one million euros. The implementation of this sustainable construction policy has warranted a global savings of approximately €2.3 million.

Juventus Stadium naming rights

Juventus signed a contract with Sportfive Italia which gave the firm "exclusive naming and restricted promotional and sponsorship rights for the new stadium". In the contract, Sportfive was given the rights to the name of the Juventus stadium from 2011 to 2023 for €75 million and to market the sky boxes and VIP seats.

One of the

top facts about Juventus Stadium

is that since 1 July 2017, the Juventus Stadium is known officially as the Allianz Stadium of Turin until 30 June 2030.

Juventus Stadium opening match

The opening ceremony of the Juventus stadium was held on 8 September 2011, with a friendly game against 

Notts County

, selected as Juventus' black and white stripes were motivated by County's sport shirt colours. The match ended 1–1 with goals from 

Luca Toni

 and Lee Hughes in the second half. In return, Notts County extended an offer to Juventus for a return game at Meadow Lane in 2012 to celebrate County's 150th anniversary.

Juventus Premium Club

Juventus Stadium includes 3,600 first-class seats and 64 sky boxes. Services for the club include reserved entrance to the stadium, luxury armchairs with private LCD televisions, high-class restaurants, bars, salons, and finger food at half time and after the match, reserved parking, and access to the museum, which started in 2012.

The Juventus Premium Club is the Juventus commercial hospitality project, aimed at firms who wish to entertain their customers and partners to lunch or dinner at the Juventus stadium before the game.

In addition, the stadium houses a 34,000-m2 shopping complex open every day and parking space for 4,000 vehicles. The Juventus Museum is also located near the stadium.

Juventus Stadium tour

One of the

top facts about Juventus Stadium

is that a 70-minute guided tour of the stadium is offered every day. Visitors are taken around to see the dressing rooms, services, museum and the pitch. 

The tours were introduced in November 2011 and the first tour was led by former Juventus star and current board member 

Pavel Nedvěd

. Audio guides are also available to foreign visitors in English, French, German and Spanish.

Juventus Stadium Area12 Shopping Centre

On 27 October 2011, Area 12, a shopping centre adjacent to the stadium was opened. It has over 60 shops, two bars, three restaurants and the first E.Leclerc-Conad hypermarket to feature a drive-through service, allowing customers to do their shopping online and collect their pre-packed goods. The new Juventus Store, at 550 square metres, is the biggest sports club shop in the country. It was designed by Giugiaro and architect Alberto Rolla.

The shopping centre has 2,000 parking spaces, of which 800 are covered, and was provided by San Sisto (sole owner), a company which sees the agreement between Nordiconad from Modena, the Northern Italy Cooperative of Gruppo Conad, Cmb from Carpi and Unieco from Reggio Emilia, two Italian companies in the field of shopping centre building.

Juventus Stadium and J-Museum

The Juventus Museum, known as the J-Museum, was revealed on 16 May 2012 by Juventus president

Andrea Agnelli

and museum chairman Paolo Gamberti and opened to the public the next day.

A well-known feature is the widespread use of technology to provide a different attitude to the traditional concept of a museum. The director of the museum is the renowned Italian journalist Paolo Garimberti, who was before a journalist and correspondent for La Stampa, La Repubblica and CNN Italia.

The J-Museum has been a popular point of interest with guests to the stadium. Just four months after inaugural to the public, it has recorded some 40,000 guests. In November 2012, the museum's management announced a partnership with two well-known local attractions, the National Museum of Cinema and Reggia di Venaria, to offer a cut-price ticket package for guests.

Juventus Stadium and J-Medical

On 23 March 2016, Juventus club announced its new medical centre, J-Medical, as a result of a collaboration between the club and Santa Clara Group. The medical centre is located in the stadium's east stand, next to J-Museum. The centre is housed within a 3500 m2 facility and houses high-quality clinics, operating theatres for patient surgery and a recovery centre.

In addition to providing reasonably priced and efficient healthcare for the local community, the medical centre also helps as the club's home clinic for conducting players' medical check-ups.

On 13 June 2016, Miralem Pjanić finished his medical test before a proposed move from Roma. It was the first time that J-Medical had held routine check-ups for potential Juventus football players.

Events at Juventus Stadium

Stadium Business Summit 2012:

In May 2012, Juventus Stadium hosted the Stadium Business Awards.

2014 UEFA Europa League Final:

On 20 March 2012, UEFA declared that the Juventus Stadium would host the 2014 UEFA Europa League Final. It was the first time the city of Turin was chosen as the host of a final of a UEFA club tournament. In the final, Sevilla of Spain beat Benfica of Portugal on penalties after a goalless draw while Juventus were eliminated in the semi-finals.

2021 UEFA Nations League Finals:

On 3 December 2020, UEFA said that the Juventus Stadium would be one of two stadiums to host matches of the 2021 UEFA Nations League Finals.

2022 UEFA Women's Champions League Final:

On 2 March 2020, UEFA stated that the Juventus Stadium would be the host of the 2022 UEFA Women's Champions League Final.

Juventus Stadium other developments

Continassa project

One of the top facts about Juventus Stadium is that on 1 June 2010 Juventus developed a 99-year leasehold on the 270860 m² Continassa area from the Turin city council for €1 million with the purpose of redeveloping over ten years with a series of projects and an investment of at least €60 million. The contract was primarily declared on 15 March 2011 and signed by the end of 2011.

The plan includes, among other things, the building of the future head offices of Juventus – which will be built in the Continassa, the club has guaranteed to build a Juventus Soccer School (the school football team Juventus) and will also construct hotels.

On 22 December 2012, the main plan of the whole Continassa region was permitted by the city council of Turin.

On 14 June 2013, a final agreement was signed for €11.7 million, which Juventus acquired a 99-year renewable lease hold of 180,000 square metre of area, while the city council maintained some area in Continassa. Piano Esecutivo Convenzionato proposed by the club was approved on 22 July 2014. Later, the plan was renamed as J-Village.

Juventus Stadium J-Village

On 16 October 2015, Juventus publicly declared the new project of J-Village. It improved the previous Continassa Project and sustained development in Continassa area. J-Village included development of six places: the JTC (Juventus Training Centre), the first-team training facility which would also house the Media Centre; the new Juventus Head Office; the J-Hotel; the ISE International School (which is part of J-College); the Concept Store.

A power station and the facility infrastructure for the entire area would complete the progress. The operational plan was supposed to be completed by the end of June 2017. On 17 July 2017, Juventus publicised that the new Juventus headquarter was opened. 

On 24 August 2019, Juventus publicised the opening of the four-star 138-room J-Hotel. Juventus own 40 per cent of the hotel, with the other 60 per cent belonging to the Lindbergh Hotels group.

Juventus ceded the expansion rights of the area to a private equity fund The J-Village Property Fund. The deal included the ownership over an area of about 148,700 square metres and the associated planning permission for 34,830 square metres of gross floor area at a total price of €24.1 million.

So, Juventus got shares in the J-Village Fund worth €24.1 million and be a Fund shareholder. The J-Village Property Fund was managed by an asset organisation corporation Accademia SGR. The Fund's total investment was more than €100 million, completely covered by numerous private financiers which were controlled by Accademia SGR for a total of €53.8 million and funding granted by UBI Banca (50 per cent) and UniCredit (50 per cent), for a maximum of €64.5 million.

How to go to Juventus Stadium

Juventus Stadium is located in the north of Turin, about 7 kilometres from Turin’s city centre and main Porta Nuovo railway station. The stadium lies just south of Turin’s semi ring road, the Tangenziale. Take exit Venaria from the northern section of the road.

On match days a special tram service (line 9) links the Juventus Stadium with metro station Bernini. Bernini can be reached with metro line 1 from Turin train stations Porta Nuova and Porta Susa.

On non-match days the Juventus Stadium is best reached by bus. From the city centre (Via 20 Settembre – Via Bertola) take bus 72 or 72b in the direction of Viale Bruno Sper. or Picco. The trip takes almost 40 minutes, get off at stop Stadio Alpi. Both buses also pass train station Porta Susa.

The address of Juventus Stadium is Corso Gaetano Scirea 50, Torino

Eat, sleep, and drink near Juventus Stadium

Juventus Stadium is located on the suburbs of the city of Turin in a quiet residential area. With their new stadium, Juventus also opened a medium-sized shopping centre, Area12, which has a few restaurants. Apart from that, there are few choices to eat or drink near the stadium, and doing so in Turin’s enjoyable city centre may be the better alternate.

The recently opened Hotel Master lies right next to the stadium, gets good reviews, and is rationally cheap. Hotel Galant, a road-side hotel near the Tangenziale, is a similar alternative. It lies slightly further away from the stadium, but can be convenient for those arriving by car. For all hotels near Juventus Stadium you can check online websites.

Though, if you are spending more than a day in Turin, you will probably have a better time staying at a hotel closer to the city centre. Picking a hotel near Porta Susa station may be suitable in terms of public transport to the Juventus Stadium, but there is more choice near Turin’s other main station, Porta Nuova.

Juventus Stadium tickets

You can buy tickets for Juventus matches online via Listicket website, by phone 892 101 (from Italy) +39 02 600 60 900 (from abroad), or at one of the Listicket sales points. For certain sections ownership of a Tessera del Tifoso fan card may be obligatory.

Juventus sold out most games in their first few seasons at Juventus Stadium and most games are still close to a sell-out. So, it is recommended to book the tickets in advance as much as possible. Tickets of the matches typically are on sale two weeks before each match.

If the match is sold out or if you wish to purchase longer in advance, you can revert to different ticket websites such as viagogo, which offer a trustworthy alternative and take care of the re-personalisation of the tickets where required. Needless to say that prices will normally be higher than the real value.

One of the

top facts about Juventus Stadium

is that its ticket prices depend on the opponent team, but usually start at 30 euros for a seat behind one of the goals and range up to 105 euros for the central seats at the long sides. Other seats at the sides normally have a tendency to be between 65 and 95 euros.

Juventus Stadium tour schedule

As mentioned, Juventus Stadium hosts the Juventus museum, which vitrines the history of the Italian giant. In addition, the club organises guided stadium tours that consist of visiting the dressing rooms, players’ tunnel and media zones.

Juventus museum opens every day of the week with the exception of Tuesdays from 10:30 am to 6:00 pm and up to 7:30 pm on the weekends.

The tours are available Mondays, Wednesdays, Thursdays, and Fridays at 11:00 am, 12:30 pm, 2:45 pm, and 4:15 pm. On the weekends and public holidays they run every half an hour from 11:00 am to 5:30 pm, however it is advised to check current schedules on Juventus’ official website.

Tours can be booked online or at the Ticket Office at the stadium. Entrance to the museum is 15 euros, the combination of tour and museum is 22 euros.


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