Real Madrid were ranked second after Zara in being the most influential brand in Spain.
is a football club, they are also a business and they pride themselves on that. Their commercial weight is an important part of their identity and according to the report inDiario AS
, Real Madrid are second only to Zara in being the most influential brand in Spain.
DataCentric has conducted research into the most influential brands in Spain and according to their data, Zara, a clothing brand belonging to the Inditex Group, was rated the most influential brand in Spain by 29.46% of those surveyed.
Real Madrid are second at 26.02% and the third place belongs to the supermarket chain Mercadona having taken 13.90% of the vote.
Although Barcelona and Banco Santander also ranked highly, they are nowhere near the top three.
In the football world, Real Madrid have enjoyed a quick start to the season. They are now at the top of the La Liga table as they were able to beat Mallorca 6-1 at the newly renovated Santiago Bernabeu and therefore leapfrog their city rivals and last season’s champions Atletico Madrid. In the Champions League, they were also able to win their first game of the season against Inter.
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