Tokyo 2020 Olympics Sponsors

Wed 04 August 2021 | 10:30

We have already witnessed most of the Tokyo Olympics, but have you ever asked yourself who backs these events with financial support? Which company are the advertisements for? We welcome you to Tokyo 2020 Olympics sponsors.

Tokyo Olympics had a rough start. The International Olympic Committee agreed in March 2020 to postpone the Games for the first time in its history until 2021 because of the development of the coronavirus.

Many qualification events for the Games were postponed due to limitations and health concerns.

NBCUniversal, the US Olympic TV rights holder, boasted last year that it had already sold 90 percent of its ads for the event. The total money raised was $1.25 billion, a new high, exceeding the amount raised for the 2016 Olympic Games in Rio de Janeiro and indicating how much marketers had intended to contribute.

Nike, Coke, and Adidas, for example, had already announced goods and activations tied to this year's event at the time. Many have spent the better part of a year planning big-budget creative projects, as well as competitions, internet marketing, and on-the-ground campaigns.

But as time passed, rumors rose around the cancelation of the Olympics, which angered many sponsors who already had big plans for the big event.

Although those just remained as rumors and nothing more, many sponsors such as Coca-Cola stated that whatever the final decision is they would respect it fully. Airbnb, a relative newcomer to the world of Olympic sponsorship, reiterated their support as well. So did P&G, Dow, Bridgestone, and Intel.

And now, we have prepared a list of Tokyo 2020 Olympic Partners and Supporters which consists of the top sponsors of the Olympics who stood by this event and made it possible for the Olympic committee to once again entertain Olympic fans and lovers.

A comprehensive article about Tokyo 2020 Olympics sponsors

Sportmob has exclusively been all about Olympic sports for the past few days and will remain like this until the end of the Olympics. Thus, we would recommend you not miss the opportunity and check out some of the

finest articles

that we have on the website.

But if you are here just to get to know the sponsors then let us start the Tokyo 2020 Olympic Partners and Supporters article without any further introduction.


Intel is our first sponsor on the list of Tokyo 2020 Olympic Partners and Supporters. Maybe the most famous company on the list which has put its faith into advertising on Olympic events.

Many people are using this company's products. You yourself are probably using an intel product on your laptop or phone or any other electronic device.

Intel Business is an American multinational corporation located in Silicon Valley in Santa Clara, California.

It is the world's largest semiconductor chip maker in terms of sales, and it is the creator of the x86 series of microprocessors, which are used in the majority of personal computers (PCs). Intel, which is based in Delaware, was placed No. 45 on the Fortune 500 list of the biggest US businesses by total sales for nearly a decade, from 2007 to 2016.

According to IDC, Intel had the most market share in both the total global PC microprocessor market (73.3%) and the mobile PC microprocessor market (80.4%) in the second quarter of 2011, however, the percentages were down 1.5 percent and 1.9 percent from the first quarter.

As of 2019, Intel's market share in the enthusiast market had dropped substantially, and their 10 nm devices had been delayed. The delay was caused, according to Intel CEO Bob Swan, by the company's too ambitious approach for advancing to its next node.

Intel has been one of the oldest partners of the Olympic committee and is one of the Worldwide Olympic Partners. Do you think that intel could be the

Top Olympic sponsor


Alphabet Inc.

Alphabet can be one of the less known companies on the list as most of the companies on our

Tokyo 2020 Olympic Partners and Supporters

list have been advertising their products or services on webs, TVs, and billboards.

Alphabet Inc., based in Mountain View, California, is an American multinational company. On October 2, 2015, it was formed as a result of a Google reorganization, and it became the parent company of Google and many previous Google subsidiaries.

The two Google co-founders remained as Alphabet's controlling owners, board members, and workers. Alphabet is the fourth-largest technological firm in the world by sales and one of the most valuable.

The creation of Alphabet Inc. was motivated by a desire to make Google's core business "cleaner and more responsible," while also enabling group firms that operate in industries other than Internet services more autonomy.

Larry Page and Sergey Brin, the company's founders, announced their resignations from senior positions in December 2019, with Sundar Pichai, who is also the CEO of Google, taking over as CEO. Page and Brin are still co-founders of Alphabet Inc., as well as workers, board members, and controlling shareholders.

According to Alphabet's 2017 annual report, performance advertising (via user clicks on AdSense and Google Ads) and brand advertising accounted for 86 percent of the company's income. International operations accounted for 53% of these. In 2017, this resulted in total sales of US$110,855 million and a net profit of US$12,662 million.

Now this company is one of the official sponsors and suppliers of the 2020 Summer Olympics marketing system.


Maybe the most famous company of footwear after Nike and Adidas. Asics is among the Golden partners of the Olympics and is doing its part in

2020 Summer Olympics marketing

Asics is a Japanese multinational business that manufactures athletic footwear for a variety of sports. The name is an abbreviation for anima Sana in corpore sano, which means "a sound mind in a healthy body" in Latin. Their running shoes have frequently been named among the best performance footwear on the market in recent years.

On September 1, 1949, ASICS Ltd. was founded as Onitsuka Co., Ltd. Kihachiro Onitsuka, the company's founder, began producing basketball shoes in his hometown of Kobe, Hyogo Prefecture, Japan.

The company's selection of sporting activities developed to include a number of Olympic forms that were popular among athletes throughout the world in the 1950s, 1960s, and 1970s.

The Mexico 66 design, in which the characteristic crossing stripes (now synonymous with the business logo) were displayed for the first time, made Onitsuka famous. Bruce Lee, a martial artist, was the first recognized celebrity to promote the design. In 1977, Onitsuka Tiger, GTO, and JELENK united to become ASICS Corporation.

In fiscal year 2006, ASICS produced 171 billion yen in net sales and 13 billion yen in net profits. Sixty-six percent of the company's revenue came from the sale of athletic shoes, twenty-four percent from athletic apparel, and ten percent from athletic equipment. Japan accounted for 49% of the company's sales, followed by 28% in North America and 19% in Europe.

On July 12, 2010, ASICS purchased the Swedish outdoor company Haglöfs for SEK1,000,000,000 ($128.7 million).


If you love cars there is no way that you have never heard of Bridgestone, and this massive company with a huge net income of almost 3 billion dollars is on our

Tokyo 2020 Olympic Partners and Supporters


Bridgestone Corporation is a Japanese multinational vehicle and truck components manufacturer founded in Kurume, Fukuoka, Japan, in 1931 by Shojiro Ishibashi.

Bridgestone/Firestone is the world's largest tire producer as of 2021.

As of July 2018, the Bridgestone Group has 181 manufacturing locations in 24 countries.

In the 1980s, Bridgestone began investing in racing by creating race tires for feeder series such as Formula 2, Formula 3, Formula Ford, Formula Opel Lotus, and karting.

Bridgestone Firestone NAH Ltd re-entered the Firestone brand into CART IndyCar open-wheel racing in 1995 to fight Goodyear in order to raise brand awareness for the Firestone subsidiary.

The tires fared better, and Goodyear ceased operations in 2000. Until 2013, Firestone was the only tire supplier for the renamed and defunct Champ Car, the IndyCar Series, and its feeder series Firestone Indy Lights.

Bridgestone has amassed enough to support the Olympics all by itself, but Olympics can’t advertise just one brand. What do you think? Can this company be the Top Olympic sponsor?

Let us see who is next in the 2020 Summer Olympics marketing system.


Next on the Tokyo 2020 Olympic Partners and Supporters list is the world-famous Coca Cola company. The Coca-Cola Company is an American global beverage established under Delaware's General Corporation Law.

The Coca-Cola Company has holdings in nonalcoholic beverage concentrates and syrups production, retailing, and marketing.

The firm makes Coca-Cola, which was created by pharmacist John Stith Pemberton in 1886. In 1889, the recipe and brand were sold to Asa Griggs Candler, who founded The Coca-Cola Company in Atlanta in 1892 for $2,300 (approximately $68,000 in 2021).

Coca-Cola Refreshments, the firm's core bottler in North America, is owned by the corporation. The company's stock is traded on the New York Stock Exchange and is included in the DJIA, S&P 500, and S&P 100 indexes.

Coca-Cola has been a publicly listed business since 1919. The ticker symbol "KO" is used for its shares on the New York Stock Exchange. With all dividends reinvested, one share of stock acquired in 1919 for $40 would have been worth $9.8 million in 2012, a 10.7% yearly gain adjusted for inflation.

SunTrust's antecedent bank got $100,000 for funding Coca-initial Cola's public offering in 1919; the bank sold the shares for more than $2 billion in 2012.

Coca-Cola was once again one of the 30 stocks that make up the Dow Jones Industrial Average, which is often used as a barometer for stock market performance, in 1987. It had previously been a Dow component from 1932 to 1935.

Coca-Cola has paid a dividend every year since 1920 and had increased it for 57 years in a row as of 2019.


Fujitsu Limited, based in Tokyo, is a Japanese multinational information and communications technology equipment and services business founded in 1935. After IBM, Accenture, and AWS, Fujitsu was the world's fourth-largest IT services company by yearly sales in 2018.

Fujitsu's hardware offerings are primarily focused on personal and enterprise computing, including x86, SPARC, and mainframe compatible server products, though the company and its subsidiaries also provide a wide range of data storage, telecommunications, advanced microelectronics, and air conditioning products and services.

It employs roughly 132,138 people and sells its goods and services in more than 180 countries.

Fujitsu is a Global 500 business and one of the world's most admired firms, according to Fortune. Fujitsu is traded on the Tokyo and Nagoya Stock Exchanges, and its Tokyo stock is included in the Nikkei 225 and TOPIX 100 indices.

In major advertisements, the old slogan "The possibilities are infinite" appears below the company's logo and is linked to the small logo above the letters J and I in the word Fujitsu.

The sign for infinity is represented by this tiny logo. Fujitsu is during rolling out a new motto centered on forming relationships with clients, replacing the "possibilities are limitless" tagline, as of April 2010. "Shaping tomorrow with you" is the new slogan.


Toyota is another one of the

Tokyo 2020 Olympic Partners and Supporters

which is related to cars and their parts.

Toyota Motor Corporation is a Japanese multinational automobile manufacturer with headquarters in Toyota, Aichi Prefecture. Kiichiro Toyoda created the company, which was formed on August 28, 1937. Toyota is one of the world's major automakers, producing around 10 million automobiles every year.

The firm began as a spinoff of Toyota Industries, a machine manufacturer founded by Kiichiro's father, Sakichi Toyoda. Both firms are now part of the Toyota Group, which is one of the world's largest corporations. The firm created its first product, the Type A engine, in 1934 while still a division of Toyota Industries, and its first passenger automobile, the Toyota AA, in 1936.

Toyota Motor Corporation manufactures cars under the Toyota, Hino, Lexus, Ranz, and Daihatsu brands.

Subaru Corporation has a 20.02 percent stake, Mazda has a 5.1 percent stake, Suzuki has a 4.9 percent stake, Isuzu has a 4.6 percent stake, Yamaha Motor Corporation has a 3.8 percent stake, and Panasonic has a 2.8 percent stake, as well as stakes in vehicle manufacturing joint-ventures in China (GAC Toyota and FAW Toyota), India (Toyota Kirloskar), the Czech Republic (TPCA), and the United States (MTMUS).

Based on what we have provided until now who do you think can be the Top Olympic sponsor?


Panasonic is also a famous company on our Tokyo 2020 Olympic Partners and Supporters list.

Panasonic Corporation, originally Matsushita Electric Industrial Co., Ltd., is a large Japanese multinational electronics corporation based in Kadoma, Osaka.

Knosuke Matsushita established the company in 1918 as a lighting socket maker. Panasonic is a component of the Nikkei 225 and TOPIX indexes and has its principal listing on the Tokyo Stock Exchange. The Nagoya Stock Exchange has a secondary listing for it.

This company is also a sponsor of German footballer

Marco Reus

, who plays for Borussia Dortmund in the Bundesliga. It also owns the Panasonic Wild Knights, a rugby team based west of Tokyo in Gunma. They participate at Japan's highest level of rugby.

Panasonic is the owner of Gamba Osaka, a team in the J. League, Japan's top professional football league. The AFC Champions League and Major League Soccer both have Panasonic as an official partner and sponsor.

The mentioned company was the jersey sponsor of English football team Nottingham Forest F.C. from 1981 to 1983. Panasonic inked a three-year, £518.5K shirt sponsorship contract with the Indian national football team on January 16, 2010.

Before we get to our last company on the list, we would advise you to check out our

track and field related sports article

, which you may like.

Canon inc.

Last on the list of Tokyo 2020 Olympic Partners and Supporters is Canon.

Canon Inc. is a Japanese multinational business specialized in optical, image, and industrial products, such as lenses, cameras, medical equipment, scanners, printers, and semiconductor production equipment, with headquarters in ta, Tokyo, Japan.

Canon is a component of the TOPIX Core30 and Nikkei 225 indexes and has its principal listing on the Tokyo Stock Exchange.

The Football League, which was known as The Canon League from 1983 until 1986 when the sponsorship was taken over by the Today newspaper, had its first title sponsors in 1983. Canon sponsored the Greater Hartford Open, currently known as the Travelers Championship, from 1967 until 2003.

Between 1985 and 1993, Canon sponsored Williams, who won four World Constructors Championships and three World Drivers Championships for Nelson Piquet (1987), Nigel Mansell (1992), and Alain Prost (1993). Canon sponsored Brawn GP at the 2009 Singapore Grand Prix.

For the past 16 years, Canon Europe has been a World Press Photo partner. World Press Photo supports professional photographic standards, hosts the world's largest international photojournalist competition, and serves as a global forum for press photography.

Many contests, such as the Canon Photomarathon and the reality TV program Photo Face-Off, were sponsored by Canon Asia. The latter is a reality television show in which professional photographer Justin Mott judges amateur photographers in a competition. Justin began filming Season 3 in April of 2016, and it aired at the end of the same year.

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