Howe 'absolutely detests' losing but isn’t too fixated on unbeaten record

Newcastle has been on an unbeaten run since August but Howe sees no point in focusing on such a record. Newcastle boss would rather focus on winning games.

have been indeed unbeaten in their last 17 outings in the league since Liverpool’s late victory against them at Anfield. the Magpies are now ready to take on

next.

Asked whether that loss against Liverpool taught them anything, Howe replied:

"Possibly it may have helped us in some strange way. You go through that experience and you're desperate not to feel that again.

"Certainly the Sheffield Wednesday game was another example.

"I don't need any reminding of how painful losing is – I did most of that in my playing career, and I hated that feeling. I tried to do everything I could to not feel that going into the next game.

"As a manager, it's probably 10 times worse, maybe 100 times worse. I hated it as a player, and I absolutely detest it as a manager.

"You're preparing and working to try to stay away from that feeling for as long as possible."

Howe emphasized that while Newcastle’s unbeaten run has been incredible, it is important that they do not dwell on it.

"To go on that kind of unbeaten run in this league is so tough, because it only takes one bad 10 minutes and that record is gone,"

Howe said, before adding

: "I don't want the players to become focused on it, though.

"That can be the danger with unbeaten runs sometimes – it becomes about staying unbeaten, rather than winning the game.

"That's not in my mindset at all. Tomorrow, we go out to try to win, and all our focus has to be on that."

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